Operator. Founder. Exited.

I started ad_bid in 2014 and ran it for nine years — a performance marketing agency that grew to 350+ people across Latin America, became a Google Premier Partner, and was acquired by Globant (NYSE:GLOB) in 2023. Founding it, scaling it, selling it: that's where I learned what works, what burns money, and what a company actually owes the people inside it.

After the acquisition, I ran Globant GUT in Mexico, then moved to Singapore to open the practice across Asia Pacific — owning the P&L, new business, and how the agency shows up to clients in the region.

Today I advise founders and operating teams on performance marketing, applied AI, and building the kind of go-to-market that holds up at scale. I also speak at industry events (CMO Summit México, Cannes Lions) and teach digital marketing at the university level.