Singapore · Bogotá · México
Jaime A.López R.
I built ad_bid from zero to 350+ people across LATAM, sold it to Globant (NYSE:GLOB) in 2023, then opened GUT in APAC from Singapore. Now I advise founders and CMOs on performance marketing, applied AI, and the kind of growth that survives a board meeting.
People hired & led
Acquirer
Years building
Regions operated
Brands & partners
“I learned growth twice — building the company, then selling it.”
From the inside, you obsess over CPAs and retention. From the table where it gets sold, you find out which of those numbers a buyer actually cared about. Both views shape how I advise today.
Field notes
Recent writing
Operator-grade notes on growth, AI, and going to market across APAC and LATAM.
Nov 19, 2025
Do you need a pause? Me too.
What I'm learning while I slow down for the first time in a long time: burnout, space, simplicity, and why starting over doesn't erase what you built.
Nov 17, 2025
My first Web Summit experience: what I saw, what I learned, and why I'd go back
70,000 people, thousands of startups, four days of AI everywhere. What I learned, the lines that stuck, and why Web Summit is worth it.
Jun 11, 2025
A month in Singapore: starting from zero again
Living in Singapore, letting go of Mexico, saying yes to everything, a new relationship with money, and why moving to the other side of the world rewires you.
Selected work
Operator. Founder. Exited.
- 2026 →2026 →
Growth Advisor
Zuuvi · Singapore
International SWAT team driving APAC & LATAM expansion.
- 20252025
Digital Strategy & Performance
Globant GUT — APAC · Singapore
Spearheaded GUT's expansion into Asia Pacific.
- 2022 — 20252022 — 2025
Head of Digital Strategy & Performance
Globant GUT — México · Mexico City
First market after acquisition. Full P&L. Built Full-Funnel Media vertical.
- 2016 — 20242016 — 2024
Founder & CEO
ad_bid (acquired by Globant, NYSE:GLOB) · Bogotá → México
Built from zero to 350+. Google Premier Partner. Sold to Globant in 2023.
- 2013 — 20142013 — 2014
Performance Director
Mediacom · Bogotá
Pioneered multi-touch attribution before it was standard practice.
- 2011 — 20122011 — 2012
Community Manager & SEM Sr.
Universal McCann · Bogotá
First agency role. Cine Colombia, Homecenter.
Let's build
Advisory, board seats, keynotes, the occasional consulting sprint.
Tell me what you're working on. I read every message.
Availability
I take on few engagements. When I'm in, I'm in.
Currently advising
4 founders
Next open slot
Q3 2026
Reply time
< 48h