Selected work
Operator. Founder. Exited.
- 2026 →2026 →
Growth Advisor
Zuuvi · Singapore
International SWAT team driving APAC & LATAM expansion.
- 20252025
Digital Strategy & Performance
Globant GUT — APAC · Singapore
Spearheaded GUT's expansion into Asia Pacific.
- 2022 — 20252022 — 2025
Head of Digital Strategy & Performance
Globant GUT — México · Mexico City
First market after acquisition. Full P&L. Built Full-Funnel Media vertical.
- 2016 — 20242016 — 2024
Founder & CEO
ad_bid (acquired by Globant, NYSE:GLOB) · Bogotá → México
Built from zero to 350+. Google Premier Partner. Sold to Globant in 2023.
- 2013 — 20142013 — 2014
Performance Director
Mediacom · Bogotá
Pioneered multi-touch attribution before it was standard practice.
- 2011 — 20122011 — 2012
Community Manager & SEM Sr.
Universal McCann · Bogotá
First agency role. Cine Colombia, Homecenter.
Brands & partners
