Singapore · Bogotá · Mexico City
JaimeLópez
I built ad_bid from zero to 350+ people across LATAM and sold it to Globant (NYSE:GLOB) in 2023. From Singapore I advise founders and CMOs on performance marketing, applied AI, and the kind of growth that survives a board meeting.
People hired & led
Acquirer
Years building
Regions operated
Brands & partners
I learned growth twice: building the company, then selling it.
From the inside, you obsess over CPAs and retention. From the table where it gets sold, you find out which of those numbers a buyer actually cared about. Both views shape how I advise today.
Field notes
Recent writing
Operator-grade notes on growth, AI, and going to market across APAC and LATAM.
Aug 20, 2026
Cursor is now part of SpaceX. That puts Grok on the software engineering radar
On August 14 Cursor became part of SpaceX and almost nobody heard. In June the number ate a week. The close, which is what changes the board, is the part worth telling.
Aug 19, 2026
Culture is not translated. It is decoded.
A Kuala Lumpur keynote on how AI reads real-time culture. Vélez, kopi, and why brands still act like tourists.
Aug 19, 2026
I left vibe coding for a graph that actually runs
Grok routes. Other models write and review. A real command says whether the gate passed. That is how I stopped coding with one model.
Selected work
Operator. Founder. Exited.
- 2026 →2026 →
Growth Advisor
Zuuvi · Singapore
International SWAT team driving APAC & LATAM expansion.
- 20252025
Digital Strategy & Performance
Globant GUT — APAC · Singapore
Spearheaded GUT's expansion into Asia Pacific.
- 2022 — 20252022 — 2025
Head of Digital Strategy & Performance
Globant GUT — México · Mexico City
First market after acquisition. Full P&L. Built Full-Funnel Media vertical.
- 2016 — 20242016 — 2024
Founder & CEO
ad_bid (acquired by Globant, NYSE:GLOB) · Bogotá → México
Built from zero to 350+. Google Premier Partner. Sold to Globant in 2023.
- 2013 — 20142013 — 2014
Performance Director
Mediacom · Bogotá
Pioneered multi-touch attribution before it was standard practice.
- 2011 — 20122011 — 2012
Community Manager & SEM Sr.
Universal McCann · Bogotá
First agency role. Cine Colombia, Homecenter.
Let's build
Advisory, board seats, keynotes, the occasional consulting sprint.
Tell me what you're working on. I read every message.
Availability
I take on few engagements. When I'm in, I'm in.
Currently advising
4 founders
Next open slot
Q3 2026
Reply time
< 48h